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10 sierpnia 2016
wszystkie artykuły z działu >> TARGI

Red Dot Communication Design: Event Design 2013

Sprawdźcie czy "Czerwona Kropka" może wyróżnić również Wasze realizacje w przyszłości

Prezentujemy wszystkie projekty wyróżnione zaszczytnym tytułem Red Dot Award: Communication Design 2013 w kategorii Event Design. Konkurs Red Dot Design Award - obok iF Design Award i IDEA (International Design Excellence Award) -  to najważniejsze nagrody przyznawane w dziedzinie projektowania na świecie. Red Dot przyznawane są w trzech kategoriach: Communication Design, Product Design oraz Design Concept. Pożądana przez projektantów "Czerwona Kropka" od blisko 60 lat jest szanowanym międzynarodowym znakiem wyjątkowej jakości w dziedzinie wzornictwa. Pierwsza nagroda Red Dot dla Polaków została przyznana dopiero w 2008 roku. W roku 2015 zwycięskich projektów było 12. A w roku 2016 już15. Pokazuje to, że Polacy coraz śmielej pojawiają się wśród elity światowego designu.

Obejrzyjcie laureatów Red Dot Award: Comunication Design 2013 w kategorii Event Design. Sprawdźcie czy "Czerwona Kropka" może wyróżnić również Wasze realizacje w przyszłości.


AUDI AG Trade Fair Stand Consumer Electronics Show 2013
Client: AUDI AG, Ingolstadt
Design: tisch13 GmbH, Munich
creative direction: Carsten Röhr
art direction: Melanie Molnar, Claudius Gagalka
project management: Michaela Ganter
architecture: Bathke Geisel Architekten

The idea of the Audi stand at CES 2013 in Las Vegas was to stage the premium car manufacturer as visionary in lighting technology, conveyed in a spatial experience that was defined by light. Experiencing light also means knowing darkness, as exemplified by driving at night when cones of light slice through the blackness. This notion gave birth to the basic architectural concept of a cubistic black box, cut into a dynamic light-space by tapering cones of light. Audi, a symbolic light source, presented a beam- ing space. A total of 2,600 fluorescent lights were mounted behind special wall and ceiling membranes, uniformly diffusing and distributing light without a recognisable indication of its source, an effect that pulled in visitors from afar. Spaces of complete darkness served to exhibit the revolutionary lighting technology, contrasting the main space. This exciting interplay of light and darkness made the stand become a visual experience, meant as a stage to express Audi’s innovative strengths in a fascinating and engaging way.

Armstrong Trade Fair Stand BAU 2013
Client: Armstrong DLW GmbH, Bietigheim-Bissingen
Design: Ippolito Fleitz Group GmbH, Stuttgart
Interior design: Peter Ippolito, Gunter Fleitz, Tim Lessmann, Tanja Ziegler, Alexander Assmann, Sungha Kim

The design of the Armstrong trade fair stand creates a multifaceted image based on the idea of sensitising a younger target group of architects to the appeal of linoleum. The surfaces of the stand were covered by a geometric pattern consisting of different cuts of materials. A large rear wall, concealing several support rooms, carried a striking, abstract interplay of colours and shapes that fostered a sense of depth and perspective. From this starting point, the spatial graphics spread out across the entire floor and even covered the reception counter and conference tables.

Jordan Brand – Melo M8 Sneaker
[Pop-up Installation]
Client: Nike Inc., Beaverton, Oregon
Design: Eight Inc.

This interactive pop-up installation was created to launch the New York Knick’s basketball star Carmelo Anthony’s new M8 Jordan Brand sneaker. It was inspired by the star himself and fully immerses the visitor into his life. The exterior of the installation mimics Anthony’s outstanding athletic talent and performance on court, displayed by the shattered and diverging basketball floorboards. Apparel and Melo M8 sneakers, specifically engineered to support his unique play, hang throughout the devastation of planks where its technological advancements are showcased alongside original quotes. Anthony’s calm demeanour off the court can be experienced inside the installation where two concave white walls display digital footage speaking about what drives and inspires this athlete. The interactive experience thus conveys the artistry of the athlete and his on-court fiery range of motions, and in doing so, it conveys the potential of the new sneakers in a strong and convincing manner.

The Culture of Smoking: From Taboo to Taboo
Client: Glyptotheque HAZU, Zagreb
Design: Brigada, Zagreb Bruketa&Žinić OM, Zagreb
curator: Fedja Vukić, Igor Zidić
creative direction: Damjan Geber, Brigada Davor Bruketa, Nikola Žinić, Bruketa&Žinić OM
art direction: Ana Baletić, Bruketa&Žinić OM
project management: David Kabalin, Brigada
account management: Zrinka Jugec, Bruketa&Žinić OM
product design: Simon Morasi Piperčić, Brigada
architectural design: Marina Brletić, Kristina Jeren, Brigada
assistance: Lorenzo Cetina, Brigada

This exhibition in the Glyptotheque at the Croatian Academy of Sciences and Arts in Zagreb, Croatia follows a subtle approach to exploring the link between smoking, art and the related concept of taboo. The exhibition focuses on the role that smoking has played in Croatian artistic and popular culture over the last 150 years. Playing with the idea of taboo, the display hides the exhibits even from the museum itself: by concealing all of the existing elements of the gallery, the conventional exhibition space has disappeared.

FLUIDIC – Sculpture in Motion
[Interactive Light Installation]
Client: Hyundai Motor Company Innocean Worldwide
Design: WHITEvoid interactive art & design / Christopher Bauder, Berlin
project management: Anna Pilarska
music/sound design: Daniel Teige, Marian Mentrup, Hammersnail
programming: Joreg, Sebastian Gregor, Checksum5
engineering: Steven Morgan, Benedikt Frisse-Bremann
technical direction: Philipp Rasehorn, Rob Feigel
laser technology: Michael Sollinger, Laseranimation Sollinger

This installation involves a suspended point cloud formed by 12,000 small, translucent spheres, evoking the appearance of a poetic light sculpture. The organic and seemingly arbitrary arrangement of these spheres is actually based on a complex computer algorithm that calculated both the positioning and the projection angles of eight high-speed laser projectors placed around the installation. The lasers send dense beams of light into the point cloud arrangement, making it light up wherever the beam hits a sphere. The graphics and three-dimensional objects generated within the array come to life as dynamic, three-dimensional light sculptures.

Janoschka Trade Fair Stand drupa 2012
Client: Janoschka Holding GmbH, Kippenheim
Design: Ippolito Fleitz Group GmbH, Stuttgart
graphic design: Axel Knapp, Anna Maier
interior design: Peter Ippolito, Gunter Fleitz, Daniela Schröder
text: Skalecki Marketing & Kommunikation
exhibition stand construction: Holzbau Harr GmbH

The design of the trade fair stand by the janoschka company for drupa 2012 aimed to present a comprehensive spectrum of services and production competencies in the field of printing plates and reproduction. Special exhibits and communication areas convey the often quite abstract processes and services to the visitor in a lively and easy-to-understand manner. The stand design features a conscious play on extreme leaps in scale to make the world of printing-plate production and reproduction come to life for the visitor as an easily graspable, immersive experience.

Porsche Pavilion
[Exhibition Pavilion]
Client: Dr. Ing. h.c. F. Porsche AG, Stuttgart
Design: hg merz architekten museumsgestalter, Stuttgart jangled nerves, Stuttgart
creative direction: Prof. HG Merz, Prof. Thomas Hundt, Ingo Zirngibl
graphic design: Heiko Geiger, Christian Stindl
project management: Markus Betz, Jochen Zink
film direction: Marc Schleiss
animation: Jörg Stierle, Marcel Michalski
architecture: HENN Architekten

The exhibition concept of the Porsche Pavilion in the Autostadt in Wolfsburg stages and combines the notions of evolutionary continuity, the art of car engineering and the fascination of sports cars into an impressive image and an immersive spatial experience. The Original Porsche is the starting point for a swarm of 25 silver-coloured vehicle models at a scale of 1:3. This swarm flows dynamically into the room and symbolically embodies the evolution of the Porsche car series and racing cars.

KOKUYO FURNITURE Shanghai Flagship Showroom
Design: Wataru Sato, KOKUYO FURNITURE Co., Ltd., Tokyo Naoki Sawada, KOKUYO FURNITURE Commerce and Trading (Shanghai) Co., Ltd., Shanghai Rui Ou, UDS, Beijing
planning/production: Tsuyoshi Wakahara, Yojiro Kinoshita, Yukiko Sugiyama, KOKUYO FURNITURE Co., Ltd., Tokyo
lighting design: Masanobu Takeishi, Toki Hirai, ICE, Tokyo
artwork: Mariko Hayahi, A&M, Tokyo
sign design: Aki Kanai, KOKUYO FURNITURE Co., Ltd., Tokyo
structural design: Kiyotaka Nagai, smart unit, Osaka
camera: Keita Yamamoto, Nacasa & Partners Inc, Tokyo

The design concept of KOKUYO’s showroom space is defined by the principle of “Layers”. The company’s office furniture products are displayed on many different layers. Each layer conveys a specific message, illustrating the themes of “historical creativity”, “advanced technology” and “preferences in manufacturing”. This layer concept sets out to invite visitors to learn about the company’s products, philosophy and creative activity from various perspectives. Consistent with the concept, the floors are of different heights as the most obvious feature of the showroom space, allowing the products and activities to be experienced from a 360-degree angle. This allows subtle details in the company’s product manufacturing to be highlighted and brought to the fore. Without further explanation, yet at the same time attracting visitors, the showroom has been designed to express the charm of KOKUYO to be felt by five senses.

Siemens Trade Fair Stand IFA 2012
Client: BSH Bosch und Siemens Hausgeräte GmbH, Munich

The Siemens trade fair stand at the IFA 2012 in Berlin combined around 500 products into one brand universe. The central performance element consisted of a “ShowFrame” that structured the stand into distinctively themed zones, each presenting a different home appliance product. The exterior or front of this fair trade stand acted as an animated showcase, entertaining visitors with product-related pictures and presentations. Additional product experiences were offered by allowing visitors to virtually “clean stains” or “sort dishes” via a touchscreen.

BMW – The Target
[Trade Fair Presentation]
Client: BMW AG, Munich
Design: Mutabor Design GmbH, Hamburg gate.11 GmbH, Munich
marketing management: Manfred Pernitsch, Wolfram Greiner, Alexandra Karg, Jörg Heine
creative direction: Christian Dworak, Christian Künstler, Oliver Dering, Conny Krause, Arnd Buss von Kuk
art direction: Lennard Niemann:
customer advisory service: Anne Wolkodaw, Anja Neumann
architecture: Britta Henkel, Anna-Liska Wallner
design team: Wanjo Koch, Stefan Mückner, Moritz Lenhart

Taking the notion of a “target” as a metaphor, this trade fair stand aims to convey that the BMW 3 Series represents sportiness and holds the top position in its segment. The vehicle placement and stand architecture symbolise the BMW 3 Series Sedan “crossing a finishing line” within the context of other sports personalities and categories: different vehicle lines are positioned behind and above each other along three tracks and are aligned with a centred target projected in the stage background.

2050 – Dein Klimamarkt 2050 – Your Climate Market
[Pop-up Store]
Client: energiekonsens, Bremen
Design: GfG/Gruppe für Gestaltung, Bremen
creative direction: Carsten Dempewolf, Björn Voigt
graphic design/illustration: Asja Beckmann, Lada Hendrichova
project management: Anne Götzel
production: Ulrike Rosemeier, Carsten Koralewski

The concept of the pop-up store 2050 – Dein Klimamarkt (2050 – Your Climate Market) conveys to the people of Bremen that it is possible to shop and reduce CO2 at the same time. Commissioned by the Bremen-based climate protection agency energiekonsens, consumers are targeted directly by taking the everyday shopping experience and putting a playful twist on showing people how they can reduce CO2 themselves. All elements in the store, including sales stands, shelves, shopping baskets and the checkout area, are well designed and made from recyclable paper. Since the customers fill their shopping baskets with sample products, the idea of climate-friendly shopping is transformed into a sustainable and memorable experience.

Sympatex Trade Fair Stand ISPO 2013
Client: Sympatex Technologies GmbH, Munich
head of marketing: Beate Hoerl
creative direction/photography: INK corporated GmbH & Co.KG, Munich
project management: Zweiplan GmbH, Munich

The concept of this fair stand is to present the company SympaTex at the ISPO 2013 as open, communicative and transparent. The main element is the concave curved picture wall which communicates the core competence of SympaTex conveying the corporate design to architecture. The typical layer technology appears in all fields of the design. The shape chosen for the rear wall provides discreet storage space behind the curved side wings. As an add-on and special highlight the display “Target CO” emphasises the main issue of SympaTex focusing on carbon-free textile production.

Airbus Flying Green Experience Showcase
Client: AIRBUS Operations GmbH, Hamburg
Design: Mutabor Design GmbH, Hamburg VRPE Team GmbH, Hohenbrunn
marketing management: Axel Becker, Tobias Mayer, Susanne Rötzel, Rainer Ristow, Bastian Schäfer, Nicolas Tschechne
creative direction: Patrick Molinari, Bernhard Wache
art direction: Neil Roth, Michael Wagner, Bernhard Wache
customer advisory service: Anne Wolkodaw
project management: Cordula Berchtold
design team: Lennard Niemann, Frank Renner, Florian Sattler, Hamid Dulovic, Max Toth

The Airbus “Flying green experience” showcase aims to spread awareness of the current and future challenges in the aviation industry and conveys the Airbus vision of aviation in the year 2050. The highlight is an interactive scenario illustrating the Concept Plane and Concept Cabin. Visitors are invited to experience a flight in the Airbus Concept Plane, the centre of which is formed by a rotating, 3D-printed bionic model of the plane. Three interactive stations, which show a real-time 3D model synchronised to the airplane model, offer visitors more detailed information.

Mercedes-Benz Trade Fair Stand Detroit Auto Show 2013
Client: Daimler AG, Stuttgart
Design: jangled nerves, Stuttgart
creative direction: Prof. Thomas Hundt, Ingo Zirngibl
art direction: Jörg Stierle, Kristian Labusga, Heiko Geiger
graphic design: Gerd Häußler
project management: Jakob Eckert
film direction: Marc Schleiss
exhibition architecture: Sophia Maier, Thomas Sachs

At the Detroit Auto Show, Mercedes-Benz presented five models of the new E-Class. A central grandstand staged the entrance to the stand and allowed visitors an elevated view of this world premiere. The silver, polygonal “brand ribbon”, typical of the trade fair architecture of Mercedes-Benz, formed a seamless transition into a ceiling-high LED display. A brand film transformed the stand into an external urban scene that captures the dynamics of driving. Time-lapse techniques, trick layering, music and lighting were combined to create an immersive brand experience.

Calligaris Trade Fair Stand Salone Internazionale del Mobile 2013
Client: Calligaris spa, Manzano
Design: Nascent Design, Milan
creative direction: Massimiliano Bosio
art direction: Giacomo Vignoni
graphic design: Dalila Piccoli, Chiara Valsecchi
project management/ account management: Penelope Sarrocco

The design of the Calligaris trade fair stand was previewed at the Salon del Mobile 2013, introducing a new corporate communication strategy based on modernity and innovation. Its appearance is characterised by an external monochrome-filled background in modular forex that creates an uneven see-through surface – a structure that enables an intense and progressive discovery of the product. The central part of the trade fair stand is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company.






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