Red Dot Award Communication Design: Event Design 2011
Red Dot 2011 dla Ekspozycji w Muzeum Fryderyka Chopina autorstwa Migliore+Servetto
W roku 2011 po raz pierwszy i jak na razie ostatni w kategorii Event Design (od 2014 roku Spatial Communication) nagrodzono realizacje z Polski: Projekt ekspozycji stałej Muzeum Fryderyka Chopina autorstwa zespołu Migliore+Servetto z Mediolanu.
Z przyjemnością prezentujemy projekty wyróżnione zaszczytnym tytułem Red Dot Award Communication Design 2011 w kategorii Event Design. Konkurs Red Dot Design Award - obok iF Design Award i IDEA (International Design Excellence Award) - to najważniejsze nagrody przyznawane w dziedzinie projektowania na świecie. Red Dot przyznawane są w trzech kategoriach: Communication Design, Product Design oraz Design Concept.
Pożądana przez projektantów "Czerwona Kropka" od blisko 60 lat jest szanowanym międzynarodowym znakiem wyjątkowej jakości w dziedzinie wzornictwa. Pierwsza nagroda Red Dot dla Polaków została przyznana dopiero w 2008 roku. W roku 2015 zwycięskich projektów było 12. A w roku 2016 już15. Pokazuje to, że Polacy coraz śmielej pojawiają się wśród elity światowego designu.
Obejrzyjcie nagrodzone realizacje i sprawdźcie czy "Czerwona Kropka" może wyróżnić również Wasze projekty w przyszłości.
W tej koncepcji obiekt muzealny rozumiany jest wielowymiarowo. Siła oddziaływania oryginalnego obiektu pozostaje w centrum koncepcji, ale jest wzbogacona o warstwę dźwiękową (pejzaż dźwiękowy lub muzykę), kontekst oraz wrażenie przestrzenności, wieloplanowości obiektu. Autorzy umiejętnie dobierają środki wyrazu do charakteru wnętrza i do przedstawianej tematyki. Zaprojektowane moduły wystawowe nie tylko nie zaburzają istniejącej tkanki, na ktorą składają się dwa typy wnętrz Zamku Ostrogskich (z jednej strony piwnice z odsłoniętym ceglanym murem oraz odrestaurowane wnętrza parteru, z drugiej 1 i 2 piętra z dostępem światła dziennego), ale same w sobie niejednokrotnie posiadają metaforyczny charakter.
[EN] To visitors of the Chopin Muzeum in Warsaw, this permanent exhibition – a project defined as an “open museum” – presents itself in close dialogue with the existing architecture. The 11 different, clearly designed exhibition spaces are easily accessible thanks to their well-conceived didactic concept, each telling an independent story. The overarching concept of “emotional soundscapes” posits the exhibition content and its displays in a new context. Interactive systems, musical variations and multimedia environments offer – in eight languages and across four perceptual levels – varied options of perception and information. The exhibition fosters individual as well as group experiences.
Alape Trade Fair Stand ISH 2011 Client: Alape GmbH, Goslar Design: Martin et Karczinski GmbH, Munich creative direction: Peter Martin art direction: Birte Helms motion design: Björn Matthes, Christian Begusch architecture: Andrea Jürgens
The premium manufacturer of aesthetic washing area solutions presented itself with this elaborately designed trade fair stand for the first time at the ISH 2011 in Frankfurt/Main. Featuring clear elegant colours and an outward appearance of a black cube with white openings, one highlight of the stand was the multimedia Alape Brand Gate, a showcase of the company’s new brand identity which merges the two concepts of emotion and purism. As a metaphor for the connection of these two values, a pendulum with a height of several metres swung almost hypnotically between two large monitor walls to symbolise the development of the Alape products in stages of increasing complexity, starting with a point, through stripes and areas up to the room. These impressions were underlined by impressive electronic sounds providing visitors with a sensual experience, as well as a sophisticatedly staged introduction into the product range of the company by combining the clarity of geometric forms with emotions.
Kaldewei Trade Fair Stand ISH 2011 Client: Franz Kaldewei GmbH & Co. KG, Ahlen Design: Schmidhuber + Partner, Munich
A simple white cuboid constitutes the outer shell of this emotionally charged presentation of the bathroom as a stylish space. Inside, the visitor can immerse him- or herself in an extraordinary experience, in which the products feature as “icons of style”. Via vertical and horizontal openings, which allow the viewing of the inside of an agate nodule, Kaldewei communicates its core competence, which lies in the process of refinement. An 8.50 metres long steel sculpture, floating in wave-like geometry over the lounge, was an eye-catcher which turned the bath-room into a space for design icons and art.
Burkhardt Leitner constructiv Trade Fair Stand EuroShop 2011 Client: Burkhardt Leitner constructiv GmbH & Co. KG, Stuttgart Design: Ippolito Fleitz Group – Identity Architects, Stuttgart graphic design: Axel Knapp, Frank Faßmer, Daniel Unger interior design: Tilla Goldberg, Moritz Köhler, Philip Kottlorz
Burkhardt Leitner used the Euro-Shop 2011 trade fair as an opportunity to introduce two new architectural systems. With the intention to surprise the visitors in an emotional way, the architecture of the trade fair stand employs a design which encourages creativity. The modular systems were declared a creative playground so they could develop their atmospheric potential. In line with the brand-defining functionality, sparse, simple construction elements contrasted tongue-in-cheek, ornamental details.
Audi Trade Fair Stand Motor Show Paris 2010 Client: AUDI AG, Ingolstadt Design: Schmidhuber + Partner, Munich; Mutabor Design GmbH, Hamburg
With the central topic “The brand space as a narrator”, Audi’s trade fair stand presented the brand at the Motor Show Paris 2010. The concept’s focal point was the staging of success, which became accessible via a holistic spatial experience. A “communication boulevard”, architecturally full of verve, led the visitor over a rising curve through changing perspectives and topics. The experience gained intensity through interactive display-units and a multimedia brand horizon.
Random Signs Walter Knoll Trade Fair Stand Salone Internazionale del Mobile 2011 Client: Walter Knoll AG & Co. KG, Herrenberg Design: 22quadrat, Osnabrück photography: 22quadrat, Deniz Saylan advertising & signage: CAG Werbeservice, Hasbergen; Oschatz Visuelle Medien, Wiesbaden
French writer Jean Giono’s quote “We forget to rest our eyes upon something. Hence, we see so little” is used at this trade fair stand to invite visitors to linger. The layout is expressive and poetic on the outside and displays international design of high quality on the inside. The graphic design on the outer walls invites the visitors via succinct “Random Signs”, amorphous colour formations, to discover the trade fair stand for themselves.
The Audi Qube 3 Cross-Over Event Client: AUDI AG, Ingolstadt Design: KMS TEAM, Munich creative direction: Michael Keller (Managing Partner, Creation) consulting: Armin Schlamp (Managing Director, Consulting) art direction: Marc Ziegler graphic and motion design: Moritz Pongratz project management: Simone Grütter, Eva Rößler technical motion design: Cecil V. Rustemeyer text: Daniel Bittmann production: Alexander Walz pre-press: Angela Keesman architecture: Schmidhuber + Partner
In order to present the new Q3 in an outstanding way, Audi constructed the Qube 3, a completely mirrored 14 metres high cube placed in the heart of Barcelona. Avenues, buildings and passers-by were reflected in its facades, making the cube appear as if it merged with its surroundings. The inner walls of the cube also thoroughly consisted of metallised glass and together with a media presentation created a unique experience: becoming part of the staging, the visitor as well as the centre-positioned Q3 were multiplied infinitely. Shining through the semi-transparent mirror walls, the media presentation created a spatial perception that reflects the features of this new car model, a compact SUV of high design standard and with a surprisingly spacious interior. Furthermore, a themed tour through the installation and interactive exhibits allowed people to fully grasp the essential features of the Audi Q3, including the huge dimension of the marble run which traces the silhouette of the Q3 and thus conveys the Audi themes of efficiency.
Ueberholz001 Exhibition Module Client: EMKA Beschlagteile GmbH & Co. KG, Velbert Design: Ueberholz GmbH, Wuppertal creative direction: Nico Ueberholz strategic planning: Nico Ueberholz project management: Axel Kietz graphic design: Werner Laux, lauxx photography: Björn Ueberholz, Atelier für Fotografie und Kommunikationsdesign film production: Martina Arndt
The exhibition module Ueberholz 001 opens like a cocoon within 25 minutes at the push of a button and transforms into a communicative room system, which allows many options for presentation and communication. The design with its foldable ceiling and wall elements can double the floor area from 24 to 48 sqm. The floors, walls and ceilings are implemented in various surfaces and materials. Printable wall surfaces and screens provide quick adjustments to adapt to the change of language and product range.
expand to a new level Munksjö Paper Trade Fair Stand interzum 2011 Client: Munksjö Paper GmbH, Aalen Design: häfelinger + wagner design, Munich creative direction: Frank Wagner art direction: Alexander Clos graphic design: Veronika Kinczli, Joakim Kral project management: Alexander Clos trade fair construction: Design Productions, Berlin
With the motto “expand to a new level”, this presentation at the interzum 2011 demonstrated the innovative potential of paper and made it perceptible to the senses, all within the brand architecture. Based on the paper manufacturer’s new “Made by Munksjö” logo, which shows a folded edge in the upper right corner, a sheet was folded according to this constructive principle in a reverse rhythm and developed into a room. With the regularity of the golden ratio, the fold opened a dynamic sculpture emerging from itself.
Brunner Trade Fair Stand Salone Internazionale del Mobile 2011 Client: Brunner GmbH, Rheinau Design: Ippolito Fleitz Group – Identity Architects, Stuttgart graphic design: Axel Knapp, Kirsten Wagenbrenner-Ziegler interior design: Jörg Schmitt, Tilla Goldberg, Bartlomiej Pluskota, Tanja Ziegler, Philip Kottlorz
The maxim of the design of this trade fair stand is the creation of a world in which a piece of furniture becomes an active protagonist in a scene reminiscent of an art installation. Upon entering, a single chair is elevated to eye-level. This is the starting point for a dynamic performance which creates a whirl of several dozen chairs, floating over the heads of the viewers. The room is completely clad with polystyrene shingles, creating a reflection intended to amplify the effect of the “chair cloud”.
RENOLIT Trade Fair Stand EuroShop 2011 Client: RENOLIT SE, Worms sales director & brand manager: Uwe Maszkiewicz Design: VON M GmbH www.vonm.de, Stuttgart; Projekttriangle Design Studio, Stuttgart www.projekttriangle.com creative direction: Matthias Siegert, VON M art direction: Prof. Jürgen Späth, Projekttriangle Design Studio graphic design: Franz-Georg Stämmele, Simon Herkner, Projekttriangle Design Studio photography; Zooey Braun Fotografie architecture: Dennis Mueller, Myriam Kunz, VON M
The architecture of this trade fair stand introduced the products of RENOLIT in a fascinating and technologically innovative way. The purpose was to stage a childlike fantasy world. Based on the tale “Through the Looking-Glass, and What Alice Found There” by Lewis Carroll, reliefs on the topics of “nature” and “city” were created, which were deep-drawn onto two to three metres high columns. Stylised clouds were floating above the stand and sturdy typography stools provided visitors with varied seating options. In cooperation with the design studio Projekttriangle, VON M designed, aside from the trade fair stand, three-dimensional typographical landscapes to enable a sensual communication in the room.
Mercedes-Benz Trucks Trade Fair Stand bauma 2010 Client: Daimler AG, Stuttgart Design: Uniplan GmbH & Co. KG, Cologne creative direction: Tobias Stupeler concept: Rainer Maurer, Tino Kubitza, Kai Janssen graphic design: Rebecca Vagt project management: Thomas Lang
To present the Mercedes-Benz trucks at bauma 2010 in their natural habitat and, simultaneously, showcase them in a manner that is aesthetic, emotional and distinctive, an unusual idea was developed: visitors were to become part of the concept and, as soon as they entered the stand, found themselves on a construction site. The basis for the design was a full-scale construction site layout plan with real trucks instead of the generic models that are normally used. Orange tag clouds on the floor pointed out the special requirements that the vehicles have to meet and communicated the product benefits. Painted in an elegant champagne colour, the vehicles incorporated the luminous highlights of the stand, which had an otherwise rather dark appeal, and thus conveyed the company’s high demands. The result was a stand which, through simple graphic means, both consistently combined the down-to-earth identity with a premium atmosphere and successfully showcased the brand’s claim “Trucks you can trust” in a highly authentic manner.
TOTO Trade Fair Stand ISH 2011 Client: TOTO Europe, Bottrop head of marketing: Ute Kranz creative direction: Masahiro Maruhashi Design: MACH Architektur GmbH, Zürich graphic design: Winkreative, London strategic planning: GMOD Design, Bedburg-Hau; Werbe- und Messebau Walbert-Schmitz, Aachen photography: Fotodesign Schiemann, Düsseldorf illustration: Plex GmbH Corporate Identity and Design, Berlin
This trade fair stand represented the Japanese producer of sanitary ware TOTO with a clear garden design at the ISH 2011 trade fair in Frankfurt/Main. The architecture of the garden, surrounded by open pavilions, reflected the Japanese garden and bathing culture and indicated the company’s environmentally friendly philosophy. Organic materials harmonised with the mod-ern architecture of the stand as well as the high-tech and high-end products which were presented. The guests were invited to stroll through the garden and to explore the products in the pavilions.
At the Ambiente 2011 in Frankfurt/Main, the trade fair stand of blomus was an impressive ensemble, consisting of white surfaces. Those surfaces organised the space and, at the same time, provided an eye-catching screen for the projection of light and shadow. Some 700 products were exhibited as physical objects as well as ambience photographs separated into four differently themed spaces. Oversized mobiles, displaying the shadows of the objects, shielded the four products groups from above.
Open for the future Audi Trade Fair Stand CES 2011 Client: AUDI AG, Ingolstadt Design: tisch13 GmbH, Munich head of marketing: Carsten Röhr creative direction: Nina Wiemer project management: Nina Wiemer
In January 2011, the AUDI AG participated in the world’s largest electronics trade fair, the CES in Las Vegas, USA, for the first time. Based on the initial thesis that communication about mobility lies only in the product itself, the trade fair stand needed to be the perfect setting for the Audi show cars. With the concept “Open for the future”, the stand visualises the idea that one cannot build a new future but that, by “remaining open to new ideas and creating new and more developed technologies”, a feeling for the future can be communicated. In an environment of a sensory overload by the media, the room provided peace and concentration. Like in an opening treasure box, the viewers gained an insight into the future.
Bamboo Project Multimedia Installation, Design Exhibition Client: Beijing Dragonfly Culture & Creative Development Co. Ltd., Beijing Design: Jeff Dah-Yue Shi (Founder and Creative Director), Beijing Dragonfly Culture & Creative Development Co. Ltd., Beijing [VIDEO]
The design of the Bamboo Project illustrates the deeply ingrained understanding of environmental issues in a concise way. To demonstrate the enormous potential of bamboo, the material is shown from three different perspectives: a natural, organic bamboo house, an innovative LED-Bamboo as well as various design objects. The example of the hedgehog-shaped tree house demonstrates that it is also safe from earthquakes. The LED-Bamboo welcomes visitors upon entering with pulsating glowing LEDs to show that bamboo serves well as a floor or a ceiling. Finally, design objects made from bamboo create a connection to traditional artistry.
Steffen Wick – Piano Particles Stage Installation, Stage Design Client: WIDEMUSIC GbR project management: Simon Detel music/sound design: Steffen Wick Design: Engenhart Stuttgart * Berlin concept: Marc Engenhart construction: Jakob Müller photography: Saja Seus lighting design: Chris Beckett
This stage installation consists of 300 individual hand-shaped sheets of paper. As a result, a multitude of shapes was created which conveyed the identity of the music in a well-composed visual way. During the concert, the entire installation was integrated into a musically staged complete dramaturgy of the evening, using light and colour as well as glowing particles – seeming to react and to breathe with the sounds of the performance. The spatial impression of the installation could be perceived in a unique way from every seat in the theatre.
Urban Village Grohe Trade Fair Stand ISH 2011 Client: Grohe AG, Düsseldorf Design: Grohe AG in cooperation with Schmidhuber + Partner, Munich
The goal of this trade fair stand was to mark the brand’s transformation from rational to emotional. Starting from the central GROHE SPA™ area, visitors were taken on a sensory journey through the different product categories. Multimedia displays, lifestyle environments and interactive experience zones were set against a backdrop of natural colours, Glacier White Corian and light oak-wood flooring. Materials were chosen for their authenticity and emotional appeal. In order to communicate that design, technology and sustainability, along with quality, are fundamental keystones of the brand.
T.um – SK Telecom Ubiquitous Museum Corporate Museum: Client SK Telecom, Seoul Design: SK Telecom, Seoul; CA PLAN, Seoul creative direction: SK Telecom, Brand Management & Communication Team graphic design: neoact project management: SK Marketing & Company, Space Marketing Team
Located at the SK Telecom headquarters in Seoul, South Korea, the T.um exhibits the essence of future communication technology. It demonstrates a new possibility of future space design experience by defining ubiquitous environments with virtual and actual spaces such as “Smart Space”. Breaking away from traditional one-way viewing, visitors can truly engage in the T.um experience through the digital avatar “T.me”, which utilises user loca-tion tracking technologies to guide its owner. T.me evolves by learning selective behaviours and experiences of visitors and their communication with each other while compiling information to its database. Also, a flow of LCD displays called “Media Floor” and mirrored ceilings which reflect the floor symbolise the combination of actual and virtual space.
Alice@Wonderland Multimedia Library Interior Design Client: Mokwon University, Daejeon/Korea Design: Heewon Kim, designVOM creative direction/concept: Heewon Kim graphic design: Kyunghyun Kim, designVOM text: Heewon Kim project management: Heewon Kim Photography: Taeyoon Ham
Inspired by the similarity of experiencing a new world through digital media and falling into a wonderland, the design of this multimedia library combines interior space with the story of “Alice in Wonderland”. The real and the virtual are contrasted as existence and its shadow. At the entrance, users encounter a space that is covered with green shadowing and see two juxtaposed trees. These two arboreal columns situated at the centre of the space are materialised as a metaphor rendering substance and as delusion respectively. What is obviously a substantial tree and an imaginary tree, as expressed by the shadow, demonstrate perfect symmetry within the space.
Fair Booth Hans Boodt Mannequins Client; Hans Boodt, Netherlands Design: Zoom Industries BV, Maastricht
With the question “What’s in the box?”, this fair booth of shop-window mannequin manufacturer Hans Boodt deliberately poses the visitor a riddle. A wooden entrance lures visitors into an ex-hibition space where dramatic light and walls covered in black felt create a harsh contrast to the white exterior. In this environment, the inanimate mannequins populate glossy steel platforms and the visitor can overlook the entire collection from an adjacent, animated space. A black, ultra-glossy bar with cognac-coloured leather seating leads the visitor into a casual and relaxed setting.
Permanent Exhibition Rautenstrauch-Joest-Museum, Cologne Client: Stadt Köln, Dezernat für Kunst und Kultur, Cologne Design: ATELIER BRÜCKNER GmbH, Stuttgart creative direction: Prof. Uwe R. Brückner art direction: René Walkenhorst graphic design: Ulrike Mumm lighting design: ATELIER BRÜCKNER with LDE Belzner Holmes media design: ATELIER BRÜCKNER with jangled nerves
A scenographic course, spread over three floors and 3,600 sqm of exhibition space, was developed for the Rautenstrauch-Joest-Museum. The intention was to create rooms filled with intensity and magic, enabling an intuitive access to multifaceted and complex ethnological topics. The innovative exhibition concept foregoes the usual geographical classification but instead focuses on issues which are handled and approached differently in different cultural groups. The authentic object with its specific aura stands in the centre of these arrangements.
The BrandSpace Environmental Design Client: Deutsche Bank AG, Frankfurt/Main Design: ART+COM, Berlin; Coordination, Berlin creative direction: Joachim Sauter, ART+COM; Jochen Gringmuth, Coordination art direction: Petra Trefzger, Eva Offenberg, ART+COM project management: Gert Monath, ART+COM motion design: Christian Riekoff, ART+COM architecture: Jeanette Riedel, Coordination media technology: Björn Seeger, ART+COM
Anamorphic Logos, 2011 Deutsche Bank headquarters, Frankfort on the Main, Germany The BrandSpace
In interaction with architecture and media, the BrandSpace wants to make the brand values, history, business portfolios and the socio-political commitment of the Deutsche Bank accessible. Based on the principle of anamorphosis, the logo was translated into an abstract three-dimensional design and by doing so, a spatial dimension was added to the logo concept which had been developed in 2005. The space-defining dimensions of the Deutsche Bank logo, which builds the setting for an interactive, a reactive and an auto-active media installation, can only be seen from specific sweet spots. The visitor can approach the brand in an explorative manner, based on factual knowledge or at an emotional level.
Effizienz ist unsere Natur Daikin Trade Fair Stand Chillventa 2010 Client: Daikin Airconditioning Germany GmbH, Unterhaching Design: Platzer Kommunikation, Munich; Thomas Esmyol & Team, Munich art direction: Thomas Hoffmann, Platzer Kommunikation concept: Karl Platzer, Platzer Kommunikation graphic design; Vivian Bergener, Platzer Kommunikation illustration: Dennis Wehrmann, Platzer Kommunikation trade fair construction: Edelmann & Weigand Messebau
The challenge to visualise Daikin’s competencies in the fields of energy efficiency, sustainability as well as carbon dioxide reduction in the field of air-conditioning technology led to the development of an extraordinary exhibition concept. The concept’s core target group were mainly specialist cooling and air-conditioning businesses as well as specialist consultants and retail key accounts. Untreated logs of wood created a correlation between the core message and the architecture of the trade fair stand. More than 50 per cent of the area was dedicated as meeting space in order to promote the overall goal: to establish personal contact and to further the exchange between professionals at the exhibition. The event was custom-tailored for the employees of handicraft businesses.
Neue Dauerausstellung Rheinisches Landesmuseum Trier Client: Generaldirektion Kulturelles Erbe Rheinland-Pfalz, Rheinisches Landesmuseum Trier Design: neo.studio neumann schneider architekten, Berlin creative direction: Tobias Neumann, Moritz Schneider graphic design: Nora Tanner, Markus Wohlhüter, Jula Lakritz, Brechtje van Bel architecture/scenography: Christian Lemmer, Haleh Najafi, Martina Rost, Lauren Staff, Anne Binder, Gesa Glück
The new permanent exhibition at one of Germany’s most important archaeological museums, the Rheinisches Landesmuseum Trier (State Museum Trier), shows significant finds from the region of Trier in 25 newly designed rooms of 4,200 sqm of exhibition space. On the chronological tour, prehistoric and early historical finds as well as exhibits from the Baroque period provide visitors with manifold impressions of this former Roman province and Imperial residence. The exhibition follows a strict colour code, which serves as both presentation background and signage system. Minimalist architectures and a distinctive lighting create space for the exhibits, which are displayed along the wall behind glass, partly as windows of outstanding arrangement, or on pedestals in a clear, vivid and attention-grabbing manner. The tour leads through different centuries in individually designed theme rooms, each referring in form and choice of materials to the historical epoch, and thus creates a thematic environment to complement the exhibits.