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27 sierpnia 2016
wszystkie artykuły z działu >> TARGI

Masquespacio: Onok Stand

1, 2, 3… Let’s start playing

[PL] Design wystawienniczy jest międzynarodowy. Niezależnie od tego, skąd pochodzi. Nowoczesne wzornictwo, nowe materiały oraz kreatywne formy często zaskakują tworząc zgrane architektoniczne rozwiązania. A frankfurckie targi Light + Building to miejsce, które jest wiodącym źródłem informacji na temat trendów w projektowaniu stoisk. Tutaj można zobaczyć stoiska, które poprawiają standardy architektury i wzornictwa w branży wystawienniczej.

Poniżej prezentujemy Wam unikatowe stoisko zaprojektowane przez hiszpańskie interdyscyplinarne studio Masquespacio z Valenci dla firmy Onok Lighting. Jesteśmy ciekawi co o nim sądzicie.

*Tekst drukujemy w oryginalnej wersji otrzymanej od projektantów.

[EN] Masquespacio presents its last project for technical lighting firm Onok Lighting, designed for the last edition of Light & Building in Frankfurt, Germany.

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

The project that was commissioned after the redesign of Onok Lighting’s brand image last year, follows the overall aesthetic used by Masquespacio for the campaigns of the lighting brand’s new product launches. That way the design seeks to transmit a message that plays with the perception of their users through phrases like “Colours are brighter when the mind is open” or “When you feel colours you will understand the why of their forms”; Above different decorative elements represented with daily life unreal colours are used to create a reflection about their influence on our point of view and the state of mind they generate. Last, different forms and colours for the exhibition walls invite the visitor to live an experience from the beginning to the end at Onok Lighting’s stand.

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Onok Lighting Light & Building 2016, design by Masquespacio, photo: Fernando Alda

Ana Milena Hernández Palacios, creative director from Masquespacio: “What we look for in each project is to create a continuous experience and that way surprise visitors in each part of the space they are going to discover. At the booth of Onok Lighting, still maintaining an exhibition aspect, we seek to entertain the visitor from the beginning to the end through colours, messages and forms, while he gets to know the technical lighting firm’s new products.”

During the same event at Light & Building, Onok Lighting also presented their new catalogue 2016, designed by Masquespacio below the same aesthetical characteristics.

Credits:

Client: Onok Lighting www.onoklighting.com

Design: Masquespacio www.masquespacio.com

Photography: Fernando Alda www.fernandoalda.com 

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About Masquespacio

Masquespacio is an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates branding and interior projects through a unique approach that results in fresh and innovative concepts rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany and Spain.

Actually they are working on different projects as Art Directors and Branding Consultants, above several interior design projects in Spain and Germany.

www.masquespacio.com

Ana Milena Hernández Palacios and Christophe Penasse

Awards & Nominations

Massimo Dutti “New Values” by Architectural Digest Spain – Winner 2016
Restaurant & Bar Design Nomination – Best Europe Restaurant 2015 Nozomi Sushi Bar
PAD Colombia Gold – Interior Architecture Winner 2014
German Design Award Nomination – 2Day Languages 2014
Best of Archilovers 2015 – Nozomi Sushi Bar 2015
Best of Archilovers 2015 – Academia Altimira 2015
International Chinese Media Award Nomination – Kessalao Germany 2014
Design & Design Award Winner – Several projects (13 awards)

wizytówki

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